RJR annouced a major restructuring plan with two major initiatives:
1) 40% workforce reduction
2) Focus on two major brands (Camel and Winston) to optimize profitability
I preceive this restructing plan as a great news for RJR. The management finally decided to focus on profitability instead of defending market share. It strengthens RJR's capability of maintaining high dividend and should mean higher earning potential next year and forward.