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Power Brands

Contributed by mm | April 2, 2004 09:38 AM PST

Forbes reported a research of corporate brand value done by valuation firm Predictiv. The top dogs and their respective "brand" value:

1. Procter & Gamble: $107.4b
2. Microsoft: $103.1b
3. Merck: $91.3b
4. Intel: $80.2b
5. Eli Lilly: $76.4b
6. IBM: $71.0b
7. Cisco Systems: $69.6b
8. Medtronic: $61.4b
9. UPS: $58.2b
10: PepsiCo: $56.1b

Separate ranking of reputation, management, innovation and human capital are also included in the story.

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