As far as students making a living off that site, unless BrandPort has the proper security to block multiple connections from the same IP, they are pretty much asking for it.

$30 per hour will never be achievable. Having been through the initial wave of pay2surf programs, I can assure you that the ads will be few and far between. Furthermore, ofcourse they will have measures in place to avoid cheating and multiple accounts... if they are legitimate, that is. There are several other much bigger problems with their model, however. 1) As a general rule, college kids have little discretionary income, and therefore, only a very narrow range of products would really make sense to market to them. 2)This is no different from the hundreds of predecessors before them that inevitable fell flat on their ass. They have even less of a shot due to their restrictions on signups. Good idea, maybe. Good business, no.