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The Death of Free Delivery

Contributed by nickel | March 21, 2006 08:50 AM PST

We don't order pizza all that often. But every time we've ordered it in the past, we've gotten free delivery. Well, the times they are a-changin'. Not long ago we decided to order a pizza from Papa John's. The only problem was that they wanted tack on a delivery fee of $1-2 (I can't recall the exact amount). Sure, gas prices have increased in recent years and yes, I do realize that we've always paid for delivery (albeit indirectly) as part of the price, but still... I guess I just like the illusion of getting something for free. We didn't end up ordering a pizza that night, and we haven't done so since. Apparently delivery fees are becoming quite common, with the major national chains as well as mom and pop establishments now routinely charging for delivery. I guess splitting out the delivery fee is one way of staying competitive in terms of price, but I still think that free delivery has a nice ring to it, even if you have to bump up the price of the pie.

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