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Mall Jewelry Store 'Sales'

I've always been amused by the fact that mall jewelry stores seem to run perpetual sales, with pretty much everything selling for 70% off pretty much all the time, but this takes the cake... I just saw a Zales commercial on TV, and a bit of their fine print caught my eye... "Original prices may not have resulted in actual sales." In other words, they likely haven't even tried to sell their wares for the 'regular' price. Rather, they just mark it way up before they mark it down. Apparently they've gotten in trouble for this sort of behavior at some point -- why else would they run a disclaimer effectively admitting that the 'deal' that they're offering you has been greatly exaggerated.

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