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AARP eases onto the baby boomer bandwagon

On the heels of my posts about Ameriprise and Fidelity actively targeting the 76 million baby boomers entering retirement, I see news that AARP (formerly known as American Association of Retired Persons) is also changing its services and strategies, to take into account this attractive demographic.

Claudia Deutsch of the New York Times notes that the organization has just created AARP Financial Inc., which will offer a range of financial products and services for members. One service is an "investment fund" aimed at people over 50 (couldn't find the link), and the organization has also partnered with Scudder to offer 38 mutual funds to AARP members.mortgage calculator

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