Yet another milestone of innovation from Singapore Airlines. The new design just makes me drool. We are talking about full-flat bed, 15-inch LCD and business panel in business class cabin. Unfortunately, the design will not be rolled out to flights in Asia any time soon. Cannot wait to try it out!

Singapore Airlines today launched its latest suite of cabin products that is set to be the new industry benchmark for premium air travel.

Designed to deliver the most luxurious and stylish travel experiences, the suite of products and services include new Singapore Airlines First, Business and Economy Class seats, the next generation KrisWorld inflight entertainment system and an enhanced service delivery.

"This is by far our most important and comprehensive product and service development programme. Our customers' involvement was key to the entire process. From initial conceptualisation to design review and prototype testing, the feedback and comments from our frequent flyers have given us invaluable insight to what customers want and perceive to be the inflight experience of the future," says Sak-Hin Chin, General Manager New Zealand.

"What we are introducing today is a suite of products that meets, if not exceeds, the expectations of the increasingly sophisticated world traveller. It promises to deliver improvements to all aspects of the customer's flying experience across all three classes."

"This reaffirms our commitment to provide customers with the very best inflight experience through continuous advancement in product innovation and service excellence," adds Mr Chin.