Microsoft To Broadcast Concerts Online

Contributed by mm | September 26, 2006 11:49 PM PST

Nice run of MSFT lately, but it is still a long way to go to chip away Google's huge first-mover advantage.

From WSJ:

Microsoft Corp. signed an agreement to broadcast live-music events on the Internet with a music-broadcast producer, as part of its effort to increase the advertising on its MSN Web service.

The Redmond, Wash., software maker said it signed a deal with closely held Control Room, a music-broadcast producer in Los Angeles, to produce 36 live-music events for the Internet. The first production will be a performance early next month by Grammy Award winner John Legend at the Royal Albert Hall in London. Live video from the concert will be broadcast free over Microsoft's MSN service.

Terms of the deal weren't disclosed. People familiar with the deal say it extends for three years.

The agreement is part of a broader effort by Microsoft to attract more users and, in turn, advertisers to MSN. Over the past three years, Microsoft has invested heavily in new services designed to tap a rush of advertising that is fueling Google Inc. and other Web companies. Though MSN's efforts have increased the revenue Microsoft gets from online advertising, the company's ad revenue pales in comparison with rivals Google and Yahoo Inc.

What do you think of this post? Be the first to share your opinions.

Enjoy the latest personal finance news and commentary at PFBlog Network.

Similar Posts

Bank of America: Interest Rate Play (September 30, 2006)
Kiplinger thinks the changing interest rate landscape will mean more profits for financial institutions, and encouraged investors to take a look at Bank of America as a value play. Actually BofA is the largest holding in my portfolio. I also have sizeable exposure in Citigroup ...

Investment Managers Thinks U.S. Stock Markets Undervalued (September 27, 2006)
Should we say these investment "gurus" are getting complacent again? In my humble opinion, This bull market is already over-extended.

Judge Certifies Class-Action Lawsuit of "Light Cigarette" Smokers (September 25, 2006)
Bad for my Altria (MO) holding, but is this a buying opportunity for Altria or Reynolds (RAI)?

How To Pick A Stock Broker? (September 19, 2006)
Don't jump for the big names. The first thing you need to know is the difference between full-service brokers and discount brokers.

Read More ... All Other Posts In The Same Category

04/29/07 | Is It The Right Time for Mid-Cap? | (2)

04/22/07 | Vonage: IPO to Bankruptcy in One Year?

04/22/07 | Foreign Markets Provide Better Diversifaction Now

03/03/07 | Finance Market Commentary, The UK Flavor

02/13/07 | 10 Tips for Value Investors | (1)

02/09/07 | Managed-Futures Funds Available To Small Investors Soon

02/06/07 | What Is Mortgage REIT? | (1)

02/01/07 | Exxon Mobile Is Minting Money

01/29/07 | The China Stock Market Is Red Hot

12/14/06 | Common Misunderstandings of Stock Market

11/28/06 | Bank of America Surpassed Citigroup in Market Cap