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Fly Me to the Moon? No, but the Next Best Thing

Contributed by mm | July 10, 2005 4:42 PM PST





$395/hour airplane for hire is not expensive in my eyes.

From New York Times:

Air travel, meanwhile, has been repeatedly transformed by information technology. First came "yield management," the computer-generated array of special fares and conditions that made travel confusing but kept planes full. Then, the Orbitz/Travelocity phenomenon, which makes it easy for customers to find lower fares and thus was the beginning of the end for yield management and high-cost airlines. The third change was the rise of Southwest and other low-cost airlines, which rely on computers (and nonunion labor) to hold down fares.

Recently, there have been inklings of a fourth application of information technology to air travel - one that could ease some of the unpleasantness and inconvenience created by the previous three.

Six years ago in this newspaper, I wrote about an attempt by NASA to stimulate private development of new air-travel alternatives, in much the same way that Darpa, the Pentagon's research agency, had stimulated the development of semiconductors and the Internet. Last month, at an exposition in Danville, Va., I saw where the work had led.
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