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Advertisers Pour More Money Into the Big Screen





Yes, it is a big business, but I don't like to sit in the cinema wasting 15 minutes on ads. Love the bill proposed.

From New York Times:

Advertisers like these spots, and have been buying more of them. Movie ads are one more alternative to television spots, which are losing favor as TiVo and other digital video recorders make it easier for viewers to zap them.

Last year, ads in United States movie theaters grew 23 percent to $438 million, according to the Cinema Advertising Council. The two-year-old trade association, scheduled to announce the increase today, is also expected to report that on-screen advertising revenues grew 20 percent last year to $374 million. Off-screen promotions - including revenue from in-lobby promotions - rose 41 percent to $64 million.

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Since the beginning of this year, consumer opposition to the screening of movie ads has led government officials in Connecticut, Illinois and New York City to introduce bills that would require theater owners to post, in all advertising, actual starting times for trailers and commercials, as well as for films. No bill has been passed yet.

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