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My Personal Finance Journey

Personal finance observation, musing and decisions in a journey toward financial independence by 36 with at least $1 million.

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Ad Icon P&G Cuts Commitment To TV Commercials





With TiVo, I haven't watched commericials for more than 2 minutes a day ... no wonder big spenders like P&G are shifting the budget.

From Wall Street Journal:

Procter & Gamble Co., the consumer-goods giant and marketing icon, is sharply cutting how much it commits in advance to buying television commercials next season, according to people familiar with the situation.

The move by P&G, the maker of well-known brand items such as Tide, Crest and Pampers, is the latest sign of rapid changes in how companies reach consumers and TV networks and cable channels draw revenue. In recent years, many big companies have expressed doubts about the effectiveness of traditional TV advertising. Digital video recorders such as those made by TiVo Inc., which make it easier for TV viewers to skip commercials, are growing in popularity, while leisure activities like the Internet and videogames are competing for consumers' time.

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