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Microsoft Beats Hollywood at Its Own Game, Asks High Price for 'Halo'





Good article to learn something about behind-the-scene of mega-movies.

From Seattle Post-Intelligence:

Even studio executives, known for their lavish spending, winced at Microsoft's demands, including a $10 million upfront fee for rights, approval over the cast and director -- and 60 first-class plane tickets for Microsoft representatives and their guests to the movie's premiere.

As a result, the auction that Microsoft had hoped for never materialized. Within 24 hours of reading the script, five studios dropped out of the bidding, including DreamWorks SKG and Paramount Pictures. The two that remained, 20th Century Fox and Universal Pictures, balked at the price.

But in the end, after intense negotiations, Microsoft and CAA have negotiated a deal, although it is not yet final. The intense, high-stakes talks that got them there indicate just how big the video-game business has grown -- and how attuned to its power Hollywood studios have become.

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