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Contributed by mm | June 2, 2005 1:59 PM PST
Most probably, GM will be addicted to that because it will find out it cannot live without the extra sales this promotion brings in.
From USA Today:
The industry has been moving away from big rebates and low-interest loans in favor of lease deals, but GM's new offer could change that. The company, which reported a 12.6% sales drop-off, said Wednesday that through the July Fourth holiday, it is offering the discount it gives employees to all buyers and will allow the employee discount to be combined with rebate offers. The discount varies according to vehicle, and GM wouldn't give a range.
...
The move could set off a new incentive war, "especially if it winds up being even moderately popular, like zero-percent financing was," Spinella said.
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Is A Hybrid Car Right For You? (June 1, 2005)
No cost analysis can justify the premium you need to pay for a hybrid like Prius. I am a trend-follower: I'd rather pay extra to drive a BMW instead of the Camry Hybrid Toyota is going to release next year.
Lightly Used Luxury (May 31, 2005)
Premium brands like BMW, Lexus and Audi are pushing "pre-owned" vehicle sales. Yes, there is no "new car smell," but these deals are still much better than owning a premium brand new car upfront (let's say the certification premium they charged is an insurance that ...
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