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Online Stores Charge Based On Shoppers' Surfing Habits





Yes, merchants can reward loyal customers by reward programs, or distribute coupons to certain groups of people, but tweaking price in the dark is not acceptable to me. The question is: is there a way consumers can find out heis charged extra?

From USA Today:

Most American consumers don't realize Internet merchants and even traditional retailers sometimes charge different prices to different customers for the same products, according to a new survey.
The study, Open to Exploitation, found nearly two-thirds of adult Internet users believed incorrectly it was illegal to charge different people different prices, a practice retailers call "price customization." The study, released Wednesday by the Annenberg Public Policy Center of the University of Pennsylvania, casts doubt on the notion of sophisticated consumers in the digital age.

It said 87% of people strongly objected to the practice of online stores charging people different prices for the same products based on information collected about their shopping habits.

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