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ABC's Sales for the Fall Nearly Done

Contributed by mm | June 1, 2005 6:11 AM PST





Midway report for TV commercials sales for the next season: ABC is declared the victor, and NBC might be the loser. Good article on the dynamics in the industry.

From New York Times:

As ABC finishes its upfront sales, most other broadcasters are anywhere from a quarter to half finished with their own selling. The main exception: NBC, which is still in talks with agencies and advertisers.

...

ABC's estimated sales total of $2.1 billion in regular nonsports programming compared with an estimated $1.6 billion for comparable shows in the upfront market last year and was somewhat higher than what most analysts and agency executives had forecast. Most projections were for ABC to sell $1.8 billion to $2 billion after the presentation of its fall schedule on May 17.

In the case of the network's three big returning prime-time hits - "Desperate Housewives," "Lost" and "Grey's Anatomy" - "the response to and desire for those was huge," Mr. Shaw said. As a result, ABC was able to charge a little more than double compared with what it charged a year ago for 30-second spots, he added.
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